Boat care
ABOUT US

BNC Nordic is an importer and distributor of strong brands for the car, motorbike, boat and leisure markets.

Brakes, suspensions, car care, protection and maintenance. Sports, racing and special products.

Our products are of very high quality, and we supply everything from simple consumer products in do-it-yourself packaging to product ranges customised for professionals.

What our brands have in common are manufacturers with strong values that focus on quality, sustainability and the environment. With us, you get first-class service from dedicated employees who have extensive experience and expertise in our products.

BNC Nordic is headquartered in Oslo with state-of-the-art facilities and a fully automated robotic warehouse.

OUR HISTORY

2000

 

Start-up

Jon Lindblad establishes EBC Brakes Norge AS, operating under the trade name Brakes Norge, which is also the name used for marketing purposes. The company's purpose is the import and distribution of the EBC Brakes brand, offering a complete range of brakes for cars. The address is Strømsveien 185, at Alnabru in Oslo.

2000

 

Rudskogen

First participation at Gatebil Rudskogen in July this year.

2001

 

First industry trade fair

Participating at Automessen, Lysaker.

2002

 

The motorcycle segment

Brakes Norge is also taking over the import and distribution of EBC Brakes to Motorbike.

2003

 

Economic growth

Revenue approaches NOK 3 million

2005

 

Digital initiative

brems.no is registered, and an online store is established, with the slogan “Biggest and best in brakes”!

2007

 

Product range expands

Product range expands – Brakes Norge takes over the H&R agency for Norway. H&R becomes the first major product expansion, moving from an almost brake-only offering to Brakes & Suspension, with a new slogan: “Biggest and best in brakes & suspension”! Revenue approaches NOK 5 million.

2009

 

Moving to Lillestrøm

Moving from Oslo to Lillestrøm, into “The House on Torggata”. A charming but impractical space in an old building in the center of Lillestrøm. Here we had storage from basement to attic—literally—across three floors, in stairwells and hallways.

2011

 

Continued growth

Revenue reaches 7.5 million NOK..

2013

 

Streamlining

Another move, this time to Lørenskog, into a more practical space suited to our operations and size. Here we had 300 square meters on one level, with a drive-in gate and direct access. A real luxury for us after years of carrying brakes up and down stairs.

2015

 

New agency and anniversary

In 2015, Brakes Norge entered into a distribution agreement with Foliatec for the Norwegian market and at the same time celebrated its 15th anniversary with the launch of a dedicated anniversary logo.

2018

 

Shift in focus

We move once again, this time to Lahaugmoen in Skjetten, and separate sales and warehouse operations, implementing a 3PL solution for storage and logistics. This allows us to dedicate more time and resources to Sales & Development.

2019

 

Change of ownership

Sale of the company! Managing Director and majority owner Jon Lindblad decides to sell the company. To achieve the goals and ambitions set, the company needs an infusion of capital and resources. Hedin Automotive acquires 91% of the shares, while Jon Lindblad remains as Managing Director and retains 9% ownership.

2021

 
Through Hedin Automotive, Brakes Norway gained a solid and forward-looking owner. The company is now mobilising for further growth.

Full takeover and merger plans

Hedin Automotive acquires the remaining 9% of the company’s shares and is now the sole owner of Brakes Norge. A merger is planned with a sister company in the group, car care wholesaler Conlogo AS!

2022

 

New company

On March 1st this year, the car care wholesaler Conlogo AS was merged into Brakes Norge AS, forming the new company BNC Nordic Distribution AS.

2023

 

Product expansion

We sign the KW Automotive agency for Norway.

2024

 

Nordic expansion

Establishes BNC Nordic Distribuiton AB (Sweden) under Hedin Mobility Group, with Jon Lindblad as Managing Director.

2025

 

Product expansion

We sign the KW Automotive agency for Sweden.

2025

 

Jubilee

June: Celebrate 25th anniversary!

Historical images